Disclaimer:
Please note that the data in this article is based on information from SimilarWeb, which is a reputable and well-established website analytics company. It has a large and comprehensive dataset of website traffic data, and it uses a variety of methods to collect and analyze this data. As a result, SimilarWeb is generally considered to be a reliable source of information about website traffic.
However, it is important to note that no website analytics service is perfect, and SimilarWeb is no exception.
Be aware of the limitations of third-party data sources. Always use caution when interpreting data from these sources, and cross-check the data with other sources whenever possible.
Thank you for your understanding.
A brief summary
Zazzle.com is an established eCommerce marketplace founded in 1999, boasting a strong global rank of 4,079 and a significant presence in the United States. With an annual revenue ranging between $200 million and $500 million, the site attracts over 11.2 million visits monthly, showcasing a diverse audience primarily interested in fashion, apparel, and shopping.
The site's visitors, predominantly aged 25 to 34, are 63.78% female and 36.22% male. Zazzle.com faces competition from platforms like Etsy, Cafepress, and Vistaprint but maintains a steady flow of direct and organic traffic, capitalizing on keywords like "calendar 2023" and "business cards."
Their main traffic sources are direct visits and organic searches, while they explore opportunities for growth through various referral websites and display advertising partnerships.
It's hard to tell what is going on, but it definitely feels like no one is steering the boat. The sales and site visits are down, and right when they should be attracting and rewarding affiliates, they've been alienating at least some of them, especially their P2s. Reduced afilliate promotion will have a cumulative effect, and Z needs to realize that. If people aren't seeing results from afilliating, they'll halt and focus on their own content and promotion. This will not only reduce the pins and links in social media, but also reduce the number of pages viewed by the affiliates themselves.
I love promoting other people's work, and I liked the affiliate process, but my referrals have completely tanked.…
Zazzle's monthy views/traffic have nosedived. They are doing no relevant advertising. At a time when Zazzle's views should be significantly higher with the holiday season, the opposite happened - the traffic was dramatically down.
My sales for this same time last year were over double what they are now - and this year I've had to do double the amount of my own promoting that I did last year.
For those that keep saying 'sales are down everywhere', or 'it's the economy' - that is bullsh!t. People are buying things, just not so much on Zazzle. Look at Redbubble's stats - they have DOUBLE the traffic as Zazzle.
There is something going on. If I were the owner(s) of Zazzle…